Mobile for Good (M4G) is a social franchise designed to use mobile phone technology to help alleviate poverty and improve the lives of people in the developing world. It delivers vital health, employment and community content via SMS on mobile phones in order to inform and empower disadvantaged individuals and help bridge the digital divide the widening technology gulf which exists between rich and poor countries. The Mobile for Good social franchise has been rolled out in Kenya, where it has been instrumental in helping more than a hundred people to find jobs every week. The success of this social franchise has driven plans to replicate the franchise in further countries across Africa and the rest of the developing world including Cameroon, Tanzania, Uganda, Nigeria and Nepal. The team are currently looking for potential franchisees and investors. Mobile for Good has been extensively covered by both national and international press, including articles from the BBC, New York Times and Reuters, amongst others. Mobile for Good has also won an award for best innovation, the Kenya Private Sector Alliance (KEPSA) Award for Innovation 2005.